"Electra is so clean, so good that I confidently give it to my kids." Angela Hein, General Manager, U.S. Market

Hydrate Like You Mean It.

Clean, functional ingredients. Zero added sugars. Great flavor. Only 10 calories. Made by championship athletes.

Use MD26 for 30% off

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What People Are Saying

Clean, premium, smart hydration made by athletes for hustlers and doers who are serious about what they put into their bodies.

Strawberry Splash

Strawberry Splash is smooth, sweet, and totally refreshing. Think sun-ripened strawberries blended with a splash of cool, clean hydration. This flavor brings a feel-good vibe that’s light but never boring. Whether you’re hitting your stride or just hitting pause, it keeps you fueled with that perfect balance of flavor and function. (24 ct per pouch)

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Litty Lime

Litty Lime is a zesty hit of citrus with attitude. It’s sharp, bright, and just the right amount of tart—like a spontaneous line dance in your mouth. Perfect for high-energy days or post-sweat recovery, this one’s got serious kick. It’s your go-to when you need a little extra to push through a tough workout or power through a long afternoon. (24 ct/pouch)

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Real Reviews from REAL PEOPLE

Electra is my go-to electrolyte drink. It helps me with recovery and rehydration, which I need as a professional athlete.

Ariel Atkins, WNBA Champion, U.S. Olympian, Los Angeles Sparks

As the owner of Willie Fit, ELECTRA remains one of the best hydration options out there. And now that we have kids, it's an approved drink in our house!

@williet_fit, Fort Lauderdale, FL

I’ve been fighting type two diabetes for years, and it’s good to finally see a sports drink that is not overrun with sugar or chemicals. It's fantastic!

Jeff, Austin, TX

Quick note from Fdr, Fran Harris

What can I say? It's been a journey. Someone told me during the pandemic, "Most businesses will never recover - you've built a great product with an incredible vision...but nobody would blame you for throwing in the towel. The pandemic has killed BILLION dollar companies too!"

I listened...and I understood where this super successful CEO was coming from. But I believed in ELECTRA. So, I bet on ELECTRA..and myself...and our customers who want better for you options in their hydration products.

So, here we are. Back on the horse, galloping toward Electra's possibilities. We have a bright future planned -- one full of additional better-for-you products. We're looking forward to co-creating something special with you so that together we can show the world what a "community-first" built brand REALLY looks like. READ MORE ON FRAN