💰OPEN FOR BUSINESS💰 use code FRIDAY25 to activate DISCOUNT at checkout

AS SEEN ON SHARK TANK

Welcome to a new LOOK, new FLAVORS, new ATTITUDE. ELECTRA supernatural electrolyte powders are ready to change the hydration game...AGAIN!

SHOP BLACK FRIDAY SALE NOW!

The Wait Is Finally O-vah!!!

Whether you saw us launch on SHARK TANK in 2021, or joined the posse during the thick of the COVID-19 pandemic in 2022, or discovered us in 2023, we appreciate the love - and couldn't wait to get back in the game. I won't say the comeback was easy, but it was definitely WORTH IT.

ELECTRA is a woman-owned company curated for hustlers, doers and active folks just like you. So, whether you want to hydrate better without all the sugar and artificial ingredients -- or you're just looking for an alternative to water, soda and other drinks, we invite you to put ELECTRA into your hydration rotation.

We doubled down on our "better for you" commitment, and produced a new squad of powders that stack up as well as any product on the market. And we're just getting started. Additional flavors and formats on the way! #Electrafied

BLACK FRIDAY SALE on NEW Electrolyte Powders SHIPPING NOW!

Strawberry Lime Bundle

Strawberry Splash

Strawberry Splash is smooth, sweet, and totally refreshing. Think sun-ripened strawberries blended with a splash of cool, clean hydration. This flavor brings a feel-good vibe that’s light but never boring. Whether you’re hitting your stride or just hitting pause, it keeps you fueled with that perfect balance of flavor and function. (24 ct per pouch)

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Strawberry Lime Bundle

Litty Lime

Litty Lime is a zesty hit of citrus with attitude. It’s sharp, bright, and just the right amount of tart—like a spontaneous line dance in your mouth. Perfect for high-energy days or post-sweat recovery, this one’s got serious kick. It’s your go-to when you need a little extra to push through a tough workout or power through a long afternoon. (24 ct per pouch)

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High Fives & High Praise for electra

The new ELECTRA is even better than the original! Delicious and still has tons of great ingredients I feel good giving my children!

Angela Hein, General Manager, U.S. Market, and 2XFounder

As the owner of Willie Fit, I have to recommend products to our students and clients all the time. ELECTRA remains one of the best hydration options out there. And now that we have kids, it's an approved drink in our house!

@williet_fit, Fort Lauderdale, FL

I’ve been fighting type two diabetes for years, and it’s good to finally see a sports drink that is not overrun with sugar or chemicals. It's fantastic!

Jeff, Austin, TX

🦈FRAN'S EPISODE ON SHARK TANK🦈

was one of the most watched episodes in the show's history. CLICK THE RED PLAY BUTTON below to watch it.

Quick note from Fdr, Fran Harris

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