The Wait Is Finally O-vah!!!
Whether you saw us launch on SHARK TANK in 2021, or joined the posse during the thick of the COVID-19 pandemic in 2022, or discovered us in 2023, we appreciate the love - and couldn't wait to get back in the game. I won't say the comeback was easy, but it was definitely WORTH IT.
ELECTRA is a woman-owned company curated for hustlers, doers and active folks just like you. So, whether you want to hydrate better without all the sugar and artificial ingredients -- or you're just looking for an alternative to water, soda and other drinks, we invite you to put ELECTRA into your hydration rotation.
We doubled down on our "better for you" commitment, and produced a new squad of powders that stack up as well as any product on the market. And we're just getting started. Additional flavors and formats on the way! #Electrafied
BLACK FRIDAY SALE on NEW Electrolyte Powders SHIPPING NOW!
Strawberry Splash
Strawberry Splash is smooth, sweet, and totally refreshing. Think sun-ripened strawberries blended with a splash of cool, clean hydration. This flavor brings a feel-good vibe that’s light but never boring. Whether you’re hitting your stride or just hitting pause, it keeps you fueled with that perfect balance of flavor and function. (24 ct per pouch)
Litty Lime
Litty Lime is a zesty hit of citrus with attitude. It’s sharp, bright, and just the right amount of tart—like a spontaneous line dance in your mouth. Perfect for high-energy days or post-sweat recovery, this one’s got serious kick. It’s your go-to when you need a little extra to push through a tough workout or power through a long afternoon. (24 ct per pouch)
High Fives & High Praise for electra
🦈FRAN'S EPISODE ON SHARK TANK🦈
was one of the most watched episodes in the show's history. CLICK THE RED PLAY BUTTON below to watch it.
Quick note from Fdr, Fran Harris
What can I say? It's been a journey. Someone told me during the pandemic, "Most businesses will never recover - you've built a great product with an incredible vision...but nobody would blame you for throwing in the towel. The pandemic has killed BILLION dollar companies too!"
I listened...and I understood where this super successful CEO was coming from. But I believed in ELECTRA - and I believed that people truly wanted an alternative to popular "sports drinks". And so, I kept building...and waiting for the right time to re-enter. And then, women's sports EXPLODED.
So, here we are. Back on the horse, galloping toward Electra's possibilities. We have a bright future planned -- one full of additional better-for-you products. We're looking forward to co-creating something special with you so that together we can show the world what a "community-first" built brand REALLY looks like. READ MORE ON FRAN
